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Bank of America: Short Sale Marketing Assistance

November 7, 2012

Short Sale Agent Update

November 7, 2012
Bank of America Short Sale Marketing Assistance
Bank of America has partnered with to deliver a pilot program that assists homeowners and agents generate offer activity and successfully complete their short sale transactions. This pilot offers a unique opportunity to amplify the marketing of the property. Participation in this marketing program is optional and will not impact homeowners' eligibility to participate in any short sale program. With's enhanced marketing efforts, you will reach more potential buyers and your commission will not be impacted.
How does it work?
  • Not all homeowners will be eligible to participate in this pilot program. Homeowners who are eligible will be contacted by Bank of America.
  • If the homeowner chooses to participate in the pilot program, the property will be featured on the site.
  • The agent will be required to hold two open houses.
  • An auction date will be scheduled. will partner with agents to locate a buyer, online or live at a local facility.
  • Agents will be notified once an acceptable bid has been received via auction. After the winning bid is received, agents will follow the standard short sale offer submission and closing process.
What are the benefits?

  • Maximum Exposure: provides tremendous exposure to buyers to help drive offer activity.
  • No Cost: There are no costs to the agent or homeowner.
  • Full Agent Commission: There is no impact to the listing agent's commission.
If you have questions about eligibility for a specific property, please contact Short Sale Customer/Agent Care at 1.866.880.1232 Monday - Friday 8 a.m. - 10 p.m.; Saturday 9 a.m. - 5:30 p.m. Eastern. Stay up to date by viewing training guides, webinars and forms, all located on the Short Sale Agent Resource Center.

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